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NBC’s Kings Moves to Saturday



KingsKings has been dethroned. The critically-acclaimed yet viewer-challenged drama about a modern fictional take on the King Saul story from the Bible has lost its Sunday night timeslot. NBC announced today that Kings will be moving to Saturday nights at 8:00 pm starting on April 18, which essentially means it’s been canceled. Dateline, which was Kings’ lead-in, will be expanding to two hours.

In the four weeks since its debut, Kings, which stars Ian McShane, has gone from bad to worse in the ratings. The ambitious, creative series started out in fourth place for the night with a mere 6 million viewers and 1.6 in the 18-49 demographic. By this past Sunday’s episode it had dropped to a pitiful 3.6 million viewers and a 1.1 in the demo. Not even its strong showing on new media, such as iTunes where its latest episode is the most downloaded show, is enough to save it.

The move to Saturday night should somewhat placate the series’ small but devoted audience. It’s better than being yanked unceremoniously from the air entirely. This way, viewers won’t have to wait and see if NBC burns off the remaining episodes online or makes fans shell out money for the DVDs.

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